The Wrapter: Cool Gizmo for Long Locks
Andrea and her Wrapter in action on the street.
It’s not possible. It’s a myth. You know, like make-up that lasts “all day” or a bathing suit that actually makes you look “slimmer”. You can’t stuff your long, gorgeous hair into a helmet, hop on your motorcycle, then shake it out like some kind of slow-motion Charlie’s Angel when you get off. It just doesn’t work. If you try and cram it up there, you end up with crammed-up-there-looking hair that falls out rather unspectacularly when you doff your lid. Like you just shot it or something.
Hollywood accomplishes this feat in two simple steps: a)stunt doubles who do the actual riding and b) wardrobe gives the actress a helmet four sizes too big so that her hair tumbles perfectly, flawlessly, and decidedly un-squished. I’m telling you, it’s just not doable. There’s actual mathematical proof:
long hair + helmet = long helmet hair.
Those of us with long hair are left with few options. We call them ‘trade-offs’: various permutations on the Pipi Longstocking theme (braids, ponytails, etc), always having a baseball cap or bandana handy (hide it all), lots and lots of conditioner, or just hoping against hope that the next hot beauty trend will be horribly tangled hair. And then I found this cool little gizmo: the Wrapter. Check it out:
And yes, the girl in the video with all that gorgeous hair invented the thing!
There’s a lot to like about the Wrapter…it’s tiny (like the size of one of those little pink donuts at Starbucks); you can easily keep one stashed in your jacket pocket or tank bag. It’s also cheap: $9.95 (free shipping in the US), and it didn’t squish my hair. I could actually roll the thing off, shake out my mane, and have fabulous-looking hair (provided it was fabulous-looking before I ‘Wrap’ed it up…I accept that the Wrapter will not improve bed-head, mop-top, limp, dry, or otherwise crappy-looking hair). And did I mention it was invented by a woman rider? Andrea D’Assis is the dirtbike rider in the video above (no wonder she wanted something to protect that hair!). She had so much fun in the development and marketing of this thing, she went out and bought herself a streetbike!
Andrea D'Assis, avid dirtbiker and inventor of The Wrapter, seeing how the other half lives on her new Ninja.
The Wrapter is soft, but strong (think opaque tights, as opposed to pantyhose), and it comes in like a dozen colors (well, seven anyway). I don’t see any bling here yet, but I shudder to think what some of you will do with some rhinestones and a glue gun. Awe shucks, go ahead. Get crazy!
Every woman with long hair who rides a motorcycle, drives a convertible, jumps out of airplanes, or any other coiff-challenging activity should have a handful of these cool little gizmos floating around. Makes me wonder why it’s not on the shelves at Target or Walgreens yet. …Hello, CycleGear? For now, you can order ‘em online (http://wrapter.com). You’ll love the way it protects your hair, and you’ll be promoting a fellow woman-rider/US small businesswoman. I know…I had you at “cool”, didn’t I?.
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